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MERCHANDISING A/B TESTING

Find the changes
worth keeping.

Compare your current collection order with an alternative. Measure the whole-basket outcome and choose the next move.

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ONE DECISION. TWO APPROACHES.
A · Current order
B · Your alternative
More than a before-and-after.Compare the outcome against your goal.

FROM IDEA TO EVIDENCE

Your idea.
A controlled comparison.

Turn a merchandising idea into a comparison you can learn from.

  1. 01

    Choose a decision

    Start with one collection and a change you want to understand.

  2. 02

    Compare two approaches

    Keep the current order as a reference. Define an alternative.

  3. 03

    Measure the outcome

    Compare whole-basket results and conversion, with clear uncertainty.

  4. 04

    Decide what to keep

    Keep, revise or restore. An unclear result is still an honest result.

MEASURE THE BUSINESS OUTCOME

Clicks are a clue.
The basket tells you more.

A promoted product can win a click while shifting sales away from another product. Consider the whole basket and the goal.

Revenue, conversion and contribution answer different questions. Profit measurement also needs usable cost data.

  • A metric agreed before the testMake success clear from the start.
  • Results with uncertaintyEnough evidence matters more than declaring a winner.
  • Clear limitsTraffic, tracking and store setup determine what can be learned.

LET’S TALK MERCHANDISING

What would you test first?

Bring a collection decision. See how a focused test fits your store.

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